I think the problem is that film is the only entertainment industry where the best and most awarded productions are frequently the most obscure and unpopular.
Think about it, the Grammy’s and Emmy’s, the big winners are always popular artists and TV shows. Video games, the most popular games are always critical hits. It’s only movies where quality doesn’t necessarily equal commercial success. So people end up just not caring when ever year there’s maybe one movie they’ve seen that’s up for awards (and it doesn’t win).
It would never happen, but it would be interesting to see if things shifted if they put a minimum commercial success barrier. Say, you had to gross $100 million or more at the domestic box office to even be considered.
On the plus side, these Oscars did introduce me to Eiza Gonzalez.