Just for some perspective, I used to work for Dell in digital marketing. Our department charged the business units hourly rates for the work we did. For social media I think the rate was somewhere around $65-$85 an hour. I think the highest service was webdev which charged like $120 an hour. While I don't think the business units would have really been allowed to go find 3rd party services, the idea was to set the rates close to what they would find from agencies.
Hope that gives some context to the top end big business way of doing things.
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