I think team identity is one of the most useless cliches in hockey.
Not every team can be gritty or underdogs or speedy. Beyond that, there aren't a lot of identities that mean much. Is being a possession team an identity? Having great goaltending? Defensively sound? Being young? Trying really hard?
And what is the identity of the other 30 teams? I don't think you'd be able to come up with one for more than 5-10 teams.
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