Yep. Its not an exact science I suppose. My take: They look at the player's body of work, their leadership qualities, the family background, etc. All the rocks are uncovered. Sometimes they play it safe with a player that checks the boxes rather than one that could have a higher ceiling but they just aren't sure of. When you draft that high (4OA) you probably play it as safe as you can, making the educated choice. BPA and all that.
Perhaps more important though is how you develop the player after. Not everyone can jump right into the NHL. Bennett started his career in the playoffs. Maybe would have been for the best had he not.
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