Quote:
Originally Posted by FanIn80
What was the sticking point with the IOC? Wasn’t it the NHL wanted them to pay the insurance and let the NHL use their branding during broadcasts? I think the TV ratings this year are going be an interesting discussion point, with regards to whether or not they should have agreed to that.
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Its a long story but overall the IOC would pay Insurance, Travel and Accommodation.
They decided not to pay that and further they declined to allow the NHL to advertise or have any affiliation or association.
So the NHL was on the hook for all of the costs and absolutely no revenue or advertising and at the same time risking their assets.
So they said no.