Quote:
Originally Posted by CliffFletcher
That doesn't explain why jewellery seems to have a higher retail presence today than in the past. Some people are buying loads of jewellery today. Like Sliver, I'm not one of them, nor are my close friends and family. It's a legitimate question to ask why this market seems to be growing, and who's doing all the buying.
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I think a few factors. The average size of engagement ring is bigger therefore you need to sell less rings then you used to.
Token gift giving and the number of gift giving holidays and the value of gifts given I believe is all rising. I dont think I ever bought a real present for my Mom on Mother's Day yet now there is definately advertising pressure to do so that I don't think existed 20 years ago.
To fill this Niche of endless gift giving the charm bracelet was invented so people could continually and endlessly spend small amounts of money on simple thoughtless presents.
The number of dating partners has increased and I suspect that small jewelry spending on first Whatever's is higher before people reduce the tokenism.
In Alberta particularly a youthful population getting married a lot with high disposable incomes would skew toward more jewelry stores. Also people getting married later increases the value of 2 months salary
A reluctance to buy online or used relative to other product categories would increase the relative presence of jewelry stores to other stores.
So I think it is reasonable that we see more jewelry stores today than previously.