I'd have to ask again, what parts of A New Hope or Empire Strikes back would be pointed out as stuff that was put in just for the kids? The universe alone was enough to capture my imagination as a kid. The X-Wings were cool. I don't think porgs or gags were ever needed for me to love Star Wars when I watched it.
I'll say again, it wasn't until ROTJ that we started seeing stuff that was clearly put in for kids, and to explicitly market stuff to kids. The stuff in ANH and ESB was just stuff kids happened to like. But you don't become the phenomenon Star Wars became in 1977 by making "a kids movie."
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