I am fine with the way they handled Snoke.
If you watch the original trilogy, the Emperor was handled in a similar way. Very little was revealed about him and IIRC they never even called him by name (Palpatine or Darth Sidious). His back story came out in the expanded universe and prequels.
They will probably have supplemental material (novels, comics, animated shorts, etc) explaining Snoke's origins. Which given how badly some people want to know his story, might be a genius marketing ploy.
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