[snootchiebootchies]

Milkshake Duck Explained:

https://www.vox.com/culture/2017/12/...milkshake-duck

To those who follow such things, this week’s internet backlash looks oddly familiar. Keaton Jones, a boy from Knoxville, Tennessee, went viral earlier this week when he tearfully protested the unkindness of school bullies in a video his mom shared online. As celebrities lined up to commiserate with him, offering him perks like a trip to the next Avengers premiere, skeptics dug a little deeper into the situation and realized Keaton’s family was kinda racist.

Keaton’s swift viral rise and subsequent fall is one we’ve seen before in the age of social media, and in the past year or so in particular. We’ve seen it so often, in fact, that there’s a name for it, one as confusing as the phenomenon itself: Milkshake Duck.