I honestly think there's way more things that we don't care in general. Mental distraction due to smart phones is another huge issue. We fill our minds with junk from the smart phone to the point that seemingly important things vanish before they even have a chance to be remembered. The problem isn't memory, the problem is having a ton of information that you never really bother to dedicate effort in memorizing.
The most common example of this is probably phone numbers. People used to memorize these things by the dozens. Now, it's hard to find someone who remembers more than a handful. It's not an example of memory loss if you and 99.99% of society has deemed it's not worth the effort to memorize a phone number. Most people probably haven't even seen more than a few digits beyond the area code of more than half their contacts.
Also, most people (especially guys) are really bad at multi tasking. If you do several things at once, you might not remember any of them. You can focus enough to get through things without remembering anything. Do you remember everything that happens during a morning commute? How about a movie you thought was boring? It's not memory loss, it's a form of human auto-pilot.
The autopilot thing is easy to test. Place all your regular front left pocket items in the right pocket and vice versa. Do the same for the back pocket. I thought it was ridiculous the amount of times I reached for my phone, but also the amount of times I reached to the wrong (because of the pocket swap) pocket for my phone. The same occurs when I go to pay for something and reach for an empty back pocket.
I do find that I have difficulty in remembering things I'm supposed to remember, but I am realizing that I have messed it up somehow by training myself to believe my memory is unreliable. Why bother memorizing anything when I "might" forget something? Write it down instead? IMO that's not a memory problem, that's a situation where the mind is trained not to dedicate resources retain the information like a legitimate email being automatically sent directly to spam. You might be aware of the intent for some information to arrive, but it honestly never even made it to the "inbox".
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