The fact that this was never self-promoted it my favourite part of this story. It's almost like he got 'caught' doing it.
We see good deeds all the time, but when the guy tweets about what he did it is more marketing to me. A good use of your marketing, as someone in need is benefiting -- but less of a display of generosity when your best interest was the catalyst.
Makes you wonder what else Ovi has done without getting 'caught'.
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