There's research (or, videos explaining research) that show toddlers really young start to be aware of genderized differences. I should go back and find the video but I want to say it might have been as young as 18-24 months? The girls start recognizing the pink, "feminine" things are for them, and the boys recognize mostly that pink isn't for them. Maybe they're more prone to blues and greens and stuff.
Anyways. I've learned a lot over the years but my first daughter was buried in an avalanche of pink. I try to be more gender neutral now.
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