Quote:
Originally Posted by kunkstyle
Not really. Everything on social media is a branding game, and most of it is damned if you do, damned if you don't. I'd rather see that and know it was the company I like/buy from, than nothing or a generic thoughts and prayers message.
Obviously not the same thing, but the Flames FB page changed it's profile pic to a Flaming C on a rainbow instead of red for pride week. I don't think they should have gotten rid of their logo and just put up the rainbow, because they're a brand, and it's a company page.
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However I have not seen the post in question.
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I don't think a company needs to connect themselves to a tragedy, though. If they want to tie something in to Boss's Day, or Mother's Day, or Thanksgiving, or whatever, then get creative/clever with that. If you're Red Cross, then maybe you can use something like this to reinforce a message for donating blood. But to sell a product? I don't like it, personally.