Yeah, Swoop is Westjet's effort to head off low fare carriers like New Leaf and Frontier more than anything else. No frills flying works, and its coming, so WestJet is trying to stay out in front of it.
As far as Ryan Air goes... If Swoop is anything like that, you're in for an experience in what "no frills" really means. The flip side is that, by bringing only a small backpack and doing everything online, I flew from Edinburgh to Dublin for about €15.
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