You kind of dodged Cliff's point there. He was asking what's in it for the fans of the teams that are outside of the picture of realistically contending for a championship? That's very important and the NHL has done quite well in that regard.
You're a Flames fan, right? In the late 90's/early 2000's we were that team and it was awful. Putrid. It was ugly to follow and we nearly lost our team to a lack of parity and ability to compete financially.
There were some great storylines in the league, though. So I guess there was that.
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