WestJet announced the name of their new Ultra Low Cost Carrier (ULCC), Swoop:
http://www.newswire.ca/news-releases...648165093.html
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"The name Swoop denotes exactly what we plan to do," said Bob Cummings WestJet Executive Vice-President, Strategy and the executive member responsible for the launch of Swoop. "It's a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel."
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It will be headquartered in YYC.
