Keep staging a WC every four years and it'll become the prestigious tournament that the Olympics were from 1998 to 2014.
Can we stop pretending the Olympics have always been the uber-ultimate hockey tournament? Pre-1998, it was just another hockey tournament.
I love how the Olympics showcases sports where athletes aren't necessarily gazillionaires and we get to see a wide range of competitions. Hockey should obviously be included, but it should be the best junior players and not NHLers (unless their NHL club releases them like they do for the WJC from time to time).
Everyone has fond memories of the Summit Series and Canada Cups. The World Cup can and should be the continuation of those tournaments with a proper qualifying cycle and rotating hosts. It will quickly become the most prestigious best on best tournament of international hockey.
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