The Flames consider the ticket tax coming from them based on consumer willingness to pay, not on actual revenue generated. In longsuffering's example, it costs $115 to get in the door and the Flames see $100 of that. They suggest that since they could sell the tickets for $115 (but get $100) that the $15 comes from what could otherwise be their revenue.
In theory, the Flames are correct - consumer willingness to pay sets the market price. In reality, there are always externalities that affect market price. Like a ticket tax
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