[jayswin]

Originally Posted by Cali Panthers Fan

I don't understand why this ticket tax thing is so hard for some to understand, but I'll try and break it down.

1) The Flames are currently charging what they believe to be the balanced price point that maximizes revenue by having the most people attend every game, while maximizing individual ticket prices.

2) A ticket tax would be ON TOP of that already maximized ticket price.

3) As per #1, an increase of ticket prices of...let's say 10%...across the board without naming it a ticket tax would not necessarily maximize revenue for the Flames anymore. Why? Because increasing ticket prices would give some people pause on how to spend their entertainment dollars, some potential customers would simply not attend games anymore, thus lowering potential revenue or demand for tickets. So any increase in ticket prices by the Flames without an understanding from fans that it is specifically to help pay for a new arena may not end up as Flames revenue because those fans would not buy the ticket at the new price.

4) However, as per #2, fans being told that the extra price they are now paying for tickets is directly going to fund a new arena, then it becomes a LOT more palatable to the consumer of those services, and they make different choices based on that information. People don't have a problem contributing a small amount of money to a piece of infrastructure that they will be using directly: See airport improvement taxes.


No Mr. King, a ticket tax is NOT Flames revenue because fans wouldn't be willing to pay for higher ticket prices in order to make owners richer, but they would be happy to pay a tax that helps to build a new arena that they can enjoy. It's not hard to figure out.

Try to leave out the condemnation in absolutes towards the other of side of a debate like this. Not only is it unbecoming but as responses to your posts have shown there's smart people that have opinions to the contrary.

Not trying to say you're necessarily wrong (although, I agree with sureloss that the average buyer doesn't give a **** what portion of a ticket is going to what, they just make a personal decision on whether they can afford the product) just that you should try to cut that crap out as it degrades discussion and makes you appear like you think you're the smartest guy in the room. If you don't think that's case then try not project it.

Originally Posted by sureLoss

Agreed.

I don't get Cali's point. The average consumer isn't going to care about what the ticket tax pays for.

They are going to look at the bottom line of the total price of a ticket and then decide whether to buy a ticket.