Quote:
Originally Posted by EldrickOnIce
Airline tickets are a perfect example. I'm willing to pay $199 to fly to Vancouver for the weekend. It makes no difference to me if there is improvement tax, surcharge tax or excise tax included or not included at any point in time. The bottom line is the price that I, as a consumer, pay. I will not say, 'well the flight is only $199, and the rest is improvement tax so I'll pay $225 total' - my willing to pay is less than $200, so the improvement tax comes out of the price the airline could otherwise charge me without it. At $225 I choose not to purchase the product.
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Agreed.
I don't get Cali's point. The average consumer isn't going to care about what the ticket tax pays for.
They are going to look at the bottom line of the total price of a ticket and then decide whether to buy a ticket.