Quote:
Originally Posted by Resolute 14
Wall's been taking aim at A&W for buying American instead of Canadian for years now, actually. What's interesting here is that someone in their marketing/PR group decided to go back to a tweet from two weeks ago and respond with the same inflammatory rhetoric that Earls got eaten alive for. It's a rather interesting error as they have previously made quite certain to avoid mentioning that little of what A&W Canada offers is Canadian produced throughout the four years now that they have run this insipid marketing campaign.
|
Yes, a tweet wasn't the ideal response. You'd think they'd get their Comms department to write a release and then link to that in a tweet. I wonder if the social media person even know who Brad Wall was?