Quote:
Originally Posted by GioforPM
I think that every time I see ads on the boards at the Dome. Sure, pizza companies, or beer. But who buys a car or hires an accountant or buys an RRSP based on an arena ad?
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It's called brand recognition. Most advertising is merely making you familiar with the name of the brand. If you recognize the name then it has worked. When shopping you are more likely to buy brands you are familiar with.