People tend to like arena sponsors whose names roll off the tongue nicely. The Air Canada Centre was one of those, and I imagine people will keep calling it that for a long time since it had Canada in the name. I didn't mind the change to Scotiabank Saddledome for the same reason - yay alliteration!
Scotiabank Arena doesn't roll off the tongue well at all, so I imagine it'll be a tougher sell.
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