Quote:
Originally Posted by Enoch Root
But what's the end game?
Sure, when the first player gets the idea and implements it, it is cute and novel. But then what? So Acura and GM decide they need to do this as well for their customers? Then Mercedes, BMW and Audi join in?
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The end game is revenue.
Given the negative feedback, I don't foresee automakers lining up to buy spots. If they did, I suspect simple supply and demand would apply and YYC would begin charging far more and/or cap the number of sponsored spaces.