The World Cup in its' current form being held in North America only, in random years, and with random 7th and 8th teams, is a gimmicky pointless tournament which has no where near the excitement or prestige of the Olympics.
They need to turn this into a proper World Cup every four years with a qualification process and hosting alternating between North America and Europe. Then I agree that one day fans will forget about the Olympics and come to see the World Cup as the pinnacle of hockey like they do for soccer, rugby, and cricket.
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