I think personal reviews of businesses are important but at the same time, people seeking reviews of an establishment need to read the reviews with a critical eye. For example, I've learned over the years that a restaurant with four or five of reviews and a 4.5 aggregate rating is rarely better than a restaurant with 200+ reviews and, say, a 3.5 aggregate rating. I'd rather choose a restaurant with an established and repeating customer base than a new trendy restaurant with a few over-enthusiastic reviewers.
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