I've bought Novosbed before. Anytime you buy, I think there's a referral code that is generated that can be used to allow a new buyer to get a discount.
I like the Novosbed and I have bought twice. One is at 3 years and the most comfy of the two and the other is a year and took about 3-4 months to reach the same range of softness as the first one. I have been curious about Casper. For Novosbed, I did get a mattress that felt too stiff. To "fix" this, they sent a foam topper. After a few months, we removed the topper and the memory foam below was soft enough for my wife and I.
Is Novosbed the best memory foam? I wouldn't say that. But I did feel their value was superior to many mattress store options. I also liked the mattress shipped to me vs me waiting forever for someone to deliver the mattress.
Airing out a bed in a box memory foam takes about 6-8 hours IIRC. It reabsorbs air into the foam that was squeezed out for shipping. There is chemical smell which dissipates within a week and is mostly gone within about 24-72 hours depending how sensitive your nose is.
Random: I started buying water proof mattress protectors. The mattress still looks great after 3 years. I put a fitted cover over the mattress protector and I don't even really feel it.
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