I wonder if any of the prospects are actually following this thread and reading the reviews. It probably doesn't happen with players already in the NHL but for guys just finishing college, the vast majority of whom are tech savvy (i.e. have twitter accounts, etc)...
FlamesTV recently posted an interview with Jamie McLennan, who did a "media training" session with them earlier this week (including social media). I'm wondering if one of the lessons wasn't "don't read the comments on twitter, message boards, etc..."
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