I think this is great. Its fostering potential to innovate, specifically regarding space technology. It definently adds an interesting element to space travel, and might be able to get more people interested in the field of such technology.
There should be more competitions like this, specifically on-land. Imagine the innovation if this X-Prize was used to establish a competition for teams to produce the cleanest car on Earth which goes the furthest distance on a single unit of energy.
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