Quote:
Originally Posted by jaydorn
I suspect part of this is how Adidas is juggling 31 "new" designs for this season.
I'd guess they took the teams current uniforms, applied the new template and went back to the clubs/NHL with something along the lines of "Using your previous design as the basis for your new uniforms is the cheapest/easiest option. Any revisions/changes to the core design cost time & money."
So the Flames naturally went with the cheap/easy option, which is fine from a business perspective. But once again they manage to fumble the PR/optics side of things.
Instead of being smart enough to just come right out and say "The core uniform design will not be changing" the Flames jumped whole hog in with the teaser images as part of Adidas roll out.
But public optics is of no-concern for this club.
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If the fans don't like the new jersey, the team is moving to Quebec City.