I've never sold privately, but bought a few privately, so I can give you the view from the other side.
My biggest requirements were:
-Give me a detailed description of the vehicle: Year, make, model, trim, total KM
-Give me at least 10+ photos showing all parts of the car - under the hood and a trunk shot is very helpful
-Be honest with me when talking about the car's past. I want to know the car's history and if I find out you've been dishonest about one thing then the whole deal if off (even if its a minor thing, then I think you are withholding other info)
Essentially, make it as easy as possible for the buyer to know exactly what they are getting into when they call to set up a showing. This saves time for both parties as the showings are for people who really want to buy. Then be honest about everything - there has to be some sort of trust built in order for the sale to go smoothly.
Good luck!
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