Do you have unused points? Do you know you have unused points?
http://www.cbc.ca/news/business/loya...ards-1.4129867
Quote:
The Mississauga, Ont.-based marketing agency surveyed 9,299 Canadians online in January and February. It found that 55 per cent of collectors don't even know how many points they have, and 41 per cent are unaware of the value of their points.
On top of that, one-quarter of loyalty members have never redeemed any of their points for rewards.
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