millenial purchasing data is mixed along geographic lines more than anything else.
Also the lack of income removes a significant portion from the prospective market.
I would not put much stock in the market research on millennial automotive purchasing as it currently exists.
What is most predictive of the move towards electric vehicles is their increasing development by auto makers in the face of low sales and market research indicating low demand.
Why would an entire industry continue to expand on unpopular products unless they saw something the rest of us don't?
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