I have spent about 2 days playing (got into stress test). So far it is pretty good. The quest system is really nice too. Once you complete all the quests in one area, your next quest moves you to the next area where there are monsters that will sustain you and your levels. Basically all I have done for leveling is do quests.
For those that are familiar with everquest and the death penalty, WoW does it a bit dfferent. You can either run back to your corpse, as a corpse, and res your self (with no penalty), or get rezzed by the nice angel lady, but all your equipment is reduced to a durability of 1.
The cinimatics alone are worth the 2.8 gig download.