People pay this money to have an agency sort through the possibilities and find the right match. If they wanted to spend time searching photos or online profiles, they wouldn't spend that much money.
Not everyone pays the same amount. If the company has a large selection of, say, 50+ women, they absolutely aren't charging the 50+ men the same rate. I did a few dating service events when I was younger and they always offered free sign-ups for whichever group was under-represented.
If the woman's expectations are unrealistic, the company shouldn't have taken her on as a client, or told her that she needed to adjust her requirements. Accepting her as a client and then giving her an unacceptable match to lock her in to the contract is shady, IMO.
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