In my experience I've noticed that there are two kinds of fans, and this is true of both Flames and Oilers fans:
The lifelong fans who stick around win or lose tend to be more cautious about trash talk because they know sports are cyclical and what goes around comes around. They'll throw out a few comments here or there but they tend to be more reasonable
The bandwagoners are much more eager to trash talk when "their" team is winning, and when the team's losing they're nowhere to be found, so they never experience the other end of it. They're over the top with their comments but they couldn't tell you who Ryan Smyth is.
It's not completely black-and-white, but that's my experience.
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