[Hanni]

According to this the players get half

The money generated from the agreement is considered hockey-related revenue, which means the players receive 50 percent of the revenues based on the Collective Bargaining Agreement.

and this says

Now each team stands to earn $5 million ($4.7 million U.S.) from the upfront payment plus an average minimum $10 million ($9.5 million U.S.) to $16.6 million ($15 million U.S.) in Hockey Related Revenue over the life of the deal, as another source familiar with the deal says the money will be split evenly among all 30 teams. How the upfront payment will be accounted for could sway that number in any year.