Last I went to a playoff game was in 07/08, while I was a starving student in 3rd year University. I believe a single ticket cost me almost $200 bucks, and I was 10th row, second bowl.
My friends and I sat in the computer lab the day/time the tickets were released for the game, and rotated between 8 computers on TicketMaster, hitting refresh in hopes we'd get tickets. After 30 minutes of this, one of the computers hit, and we bought tickets to that night's game. I don't recall the exact time we went on, but I do remember going on a few hours before game time, at whatever time they released the reserve seats from players/team.
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