Quote:
Originally Posted by Gaudfather
Games in Pyeongchang that start at 8pm local time would be 9am EST in North America. Reasonable enough time to attract viewers and advertisers.
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your clock is off. 8pm in Korea is currently 7am ET. Move back an hour in Winter and it's 6am ET.
The schedule is already out. The Gold medal game will be played 3:30pm Korea time Sunday Feb 25 2018.
That's 1:30am ET, 11:30pm in Calgary which isn't the worst if you want to drink til 2am at the bar.
No advertiser is paying for anything earlier than 6pm Eastern on weeknights.