It would take 150 sold out Garth Brooks concerts attended exclusively by out of towners staying the night to generate enough new economic activity to justify the inputs asked of the city. That doesn't help the city's ROI it simply represents activity. Seeing as Calgary and Edmonton will be competing with each other for those out of towners it becomes even more bleak.
The city could generate the same activity by simply giving everybody in the city $400 or so that can only be spent at Calgary bars, restaurants and hotels.
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