I wonder if it will become like the old Soviet-era media back home, where the best writers/reporters are in the sports sphere (i.e. a reversal here)... Over there, because of censorship and having to spew propaganda, the most talented writers wound up in sports, because they were largely left alone, and could really let it all hang out. Even back in 1995/96 when I went back to work in Moscow, the sports newspaper was such a delight to read, even though it was dealing with stuff I had to particular stake/interest in. Theoretically, sports media here (because of the fanatics) should be the easiest part of the media to monetize, no? It seems to me there is a significant segment of the population that would pay for "insider" access and would want to read stoies that "capture the spirit of the thing". At least that's my impression...
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