Quote:
Originally Posted by InCoGnEtO
As someone that works in Internet Marketing, its amazing to see how poorly some of these entities have adapted to the online world. To see a companies like ESPN and TSN have two of the worst websites on the net (on a UI basis), and no ability to watch on services like Apple TV for a subscription basis is beyond me. They have tried to adapt their sites to online monetization in poor ways (see: ESPN Insider).
ESPN is losing over 500K subscribers a MONTH, and don't know what to do about it.
Here's a good long-form piece on the ESPN issue:
https://www.bloomberg.com/news/featu...really-into-it
I feel like media outlets are the same as the newspaper industry of 10 years ago: We don't need to change! People will just come back and watch us! They have to!
Adapt to the new generation. Adapt to cord cutters. Or die.
Bell is doing their best to die. |
I'm an ESPN insider subscriber and I'm still scarred by the website change a few years ago as before they had a long time setup that would have a box with the main stories then below would be a list of columns which were easy to navigate and find but some geniuses felt that giant pictures of main stories dominating your screen while other stories are randomly scattered all over is better. To my horror TSN basically copied that and it went from a frequently visited website to one I only venture to if something big happens in the NHL or CFL. In a world where are so many options on the internet is seems really strange that these companies would make their websites more complex and frustrating to navigate.