Quote:
Originally Posted by PeteMoss
The problem the sports media faces is that people are willing to do their work for next to nothing. There are probably more people covering the Flames now than they've ever had in their history.
But for the traditional media person, they are now competing with the people from Flames Nation and the SB Nation site who are willing to get paid either very little or nothing. Those sites also catering to the diehard fans much better than the TV or Newspaper. And for the more casual fan - Sportsnet, TSN, the Flames website and the NHL website offer better coverage than the local media does.
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I don't know if its relevant, but I do/did (I'm retiring) run
www.cflhorsemen.ca. In the span of a few years we've managed to get media accreditation including to the Grey Cup. We've gotten locker room access, we do player and management interviews, and the Stamps even sponsor a annual beers with event with Stampeder management and coaches where they buy dinner for our membership base.
We don't get paid for it, we do it for very little beyond the satisfaction of saying that we became a media outlet and on top of it we generate enough ad revenue to cover our costs.
To me that's going to be the future of media. In the past we've had the CBC and CTV reach out to us and talk to us about events that happened with the Stampeders (Ie Grey Cup losses, a player going on a bad rant on twitter).
Its not too hard to imagine where the major outlets could ask us to submit reports or stories to them for very little and the rest could be handled with highllights. We already have locker room access and we already get invited to media events.
You look across for example the CFL and you have the Lions Den gaining similar access. Even in the NHL I think the Islanders have experimented with basically amateur media.
Its cheap and its probably easier to control from a league and media perspective.