The problem the sports media faces is that people are willing to do their work for next to nothing. There are probably more people covering the Flames now than they've ever had in their history.
But for the traditional media person, they are now competing with the people from Flames Nation and the SB Nation site who are willing to get paid either very little or nothing. Those sites also catering to the diehard fans much better than the TV or Newspaper. And for the more casual fan - Sportsnet, TSN, the Flames website and the NHL website offer better coverage than the local media does.
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