As someone that works in Internet Marketing, its amazing to see how poorly some of these entities have adapted to the online world. To see a companies like ESPN and TSN have two of the worst websites on the net (on a UI basis), and no ability to watch on services like Apple TV for a subscription basis is beyond me. They have tried to adapt their sites to online monetization in poor ways (see: ESPN Insider).
ESPN is losing over 500K subscribers a MONTH, and don't know what to do about it.
Here's a good long-form piece on the ESPN issue:
https://www.bloomberg.com/news/featu...really-into-it
I feel like media outlets are the same as the newspaper industry of 10 years ago: We don't need to change! People will just come back and watch us! They have to!
Adapt to the new generation. Adapt to cord cutters. Or die.
Bell is doing their best to die.