You could well be right. It really is hard to tell sometimes, and potential strategies based on the public being stupid are probably good bets, which is why I am always hesitant to immediately assume, "oh, they're just idiots". Especially when it's this obvious that this was a stupid thing to do.
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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