Quote:
Originally Posted by Enoch Root
No, you said a multi-year ad campaign would be more effective. And you tried to suggest not many people watch the Olympics.
Feel free to illustrate an ad campaign that would get in front of as many people.
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As other posters have said there is a negligible tourism impact from the Olympics so I am arguing pretty much any other tourism ad campaign would have a greater impact.
Now for your comments that the Olympics reaches more viewers than any other ad campaign would, let's have a think about that. According to NBC they averaged 24 million US viewers in prime time during the Vancouver games. Comparing this with other shows on US television it is not much higher than Sunday Night Football and The Big Bang Theory which average close to 20 million viewers per episode. Based on this it is pretty easy to figure out a multi year ad campaign of 30 seconds spots during prime time programming would reach far more viewers than an Olympics ever would. Or how about this, just spend some money on one 30 second Super Bowl ad. Then you would be reaching over 100 million viewers!