[Senator Clay Davis]

The NFL cares because networks pay them insane prices for the product under the belief they will be able to sell ad space to the audience. Suffice to say if there's no simsub the amount a Canadian broadcaster would be willing to pay for coverage rights will decline significantly. Less money for the NFL = big problem. So I do expect this year to be one and done for American commercials, and back to simsub probably forever after this year. Can't imagine whoever signs the next rights deal won't demand blocking US TV ads, or will be offering 50% less than the last deal (obviously a non-starter for the NFL).