Quote:
Originally Posted by Strange Brew
Huh? Do I need to be residing in Canada to understand any part of this post?
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Possibly. Normally when something is airing on a US network and a Canadian network simultaneously, the CRTC permits the Canadian station to literally substitute their own signal over the US channel. It's called simsubing.
It often results in the same 5 commercials being played ad nauseam and terrible editing with late cuts resulting in missed plays.
This year the CRTC didn't let Bell do it because people like the famous US Super Bowl commercials. Except as much as I hate simsubing, it is unfair. CTV bought the rights from the NFL thinking they'd get all the viewers, not half of them, because everyone is on the US channel. It hurts their ad revenue.
To compensate they ran a watch and win promotion, except it was an unmitigated disaster and basically a total scam to get people to watch. People were supposed to text in a code to be entered to win prizes at various points in the game but the system crashed and left people mercilessly mocking bush league CTV for their failed promotion.
Now the NFL and bell are going to court to force the CRTC to reverse their decision. They'll likely win meaning the end of the fake watch and win contest and back to simsubing.