We are 100% getting the option to watch Fox with no simsub. And while I agree with Bell that the ad revenue they gain helps the Canadian TV industry, I've missed so many plays over the last number of years and had to deal with so many ####ty repeat commercials that I can't help but think "#### them". Not to mention Bell is a giant evil telecom and they screw people over every chance they get.
Quote:
The numbers are also likely to confirm an exodus of at least half of the peak audience of 9.2 million viewers who watched last year’s game on Canadian rights holder Bell Media’s CTV and French-language affiliate RDS.
The Canadian viewers are expected to bolt to the U.S. broadcast offered by rights holder Fox, at least in part to watch flashy U.S. Super Bowl commercials, which for the first time in more than 44 years will all air on Canadian screens.
The anticipated audience split follows a 2015 regulatory ruling in Canada that bans, as of this year’s game, a practice called simultaneous substitution. “SimSub” allows broadcasters who air American programming (such as CTV or Global) to request distributors (such as Bell or Rogers) to switch over to a Canadian signal — and Canadian ads — during commercial breaks.
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https://www.thestar.com/business/201...vertisers.html
I'm not sure about the 44 years part, that is false I think. I recall watching the US ads during the superbowl previously. Although that may have something to do with simsub rules. Something about not being allowed to simsub if they don't have a local station. This also was true when HD first came out.